SummerFest 2023 Promotional Opportunities

Advertising & Sponsorship: SummerFest 2023

University of Melbourne Student Union O-Week Promotions

SummerFest is UMSU’s biggest orientation festival and will run 20 February – 3 March 2023 with key dates for on-campus promotion Wednesday 22 – Friday 24 February.   

SummerFest is the perfect opportunity to promote your business to thousands of eager humans. New and returning University of Melbourne students come in droves to find out more about campus services, join student clubs, make friends and get involved.   

This year we’ll be stepping it up with 4 MASSIVE days, 3 MASSIVE house parties. Boardwalk laneways, beachfront food ‘n’ freebies, picnic vibes and banging tunes. We’ll be showcasing Clubs, bands and performers across heaps of vibrant activation spaces. 

Join UMSU at one of the busiest events of the year!  

Campus Promotion 

Wed 22 – Fri 24 February 

Get in on the action with an on-campus activation space or promotional stall on our major event days. 

Online Promotion 

Our email Newsletter (eNews) now reaches more than 98,000 subscribers weekly (with additional growth each semester). Sent each Sunday, it is filled with vital information about upcoming events, campaigns and support services. With outstanding reach and open rates, it’s a great way to connect. 

The UMSU Facebook page has over 32,000 followers and consistently high engagement. We had a hugely successful giveaway during our February 2021 orientation period that had organic reach of 8.1K and engagement of 1.2K. 

Take advantage of the busiest time of the year on UMSU’s vibrant social media channels.  


Have your products featured at UMSU events in 2022. UMSU is seeking sustainable, exciting and useful products and vouchers. These may be used as major prizes or showbag giveaways at SummerFest and department events during semester. 


APPLY NOW to secure your preferred dates! 

Applications close 17 January 2022.  

All applications must meet the Advertising Terms and Conditions and are subject to approval by the UMSU SummerFest team and the UMSU Ethical Committee. 


Any questions? Contact us on 

Click through the side menu to find out more about SummerFest 2023 opportunities.