This major is all about product life cycles and how people are persuaded to buy goods and services. There are no compulsory marketing subjects, and only one level 1 subject- Principles of Marketing (MKTG10001). That subject is the best way to get an introduction to the course, and is a pre-requisite if you want to do more later on. If you’re not the biggest fan of mathematics and statistics, you can also do Market and Business Research as a less maths-intensive level 2 core subject. Richard Hayes is one of the tutors for this subject, and is a truly great teacher in the faculty. At the third level, there are some very interesting topics such as Neuromarketing, which uses psychological techniques and metrics to explain marketing theory, or Advertising and Promotions to get a closer look at how interest is developed in a product. Book costs depend on the subject – some do change from year to year, but lower level subjects tend to stay very similar, if not the same, from year to year, so keep an eye out for second hand copies.
Economics is available through both the Bachelor of Arts and Bachelor of Commerce. Economics is the study of how markets work, on a global (macro) and local (micro) level.
Introductory microeconomics and macroeconomics are core level 1 subjects, so you get to have a feel for the subject before you commit to it overall. Keep in mind, however, that it is a maths intensive major in second and third levels; this includes a compulsory level 3 econometrics subject (econometrics sounds scary, but it is statistics for economics). Given that Quantitative Methods 1 is a compulsory level 1 subject, and available in both first and second semester, it might be a good idea to keep the information fresh by taking it second semester and picking up one of the core statistic subjects in first semester of your second year. Other than that, however, you’re able to choose whatever other subjects that you’d like through the economics major; there are a lot of subjects available at the second and third levels, so there’s definitely something that will interest you. Keep an eye out for Jeff Borland; he was one of the most popular lecturers in the entire university, and if you’re lucky, he might come back to a subject you’re interested in. Cost wise, look out for second hand copies of your textbooks, as each one comes in at about $130 a pop, and there aren’t too many changes between the years. You will also need a scientific calculator for much of the econometrics and maths.