To assist students participating in the Consulting Competition run by Marketing Intelligence, we have a second workshop.  Following our first topic, we have “Breaking conventional marketing wisdom” and guest speaker Pao Franco.

Pao Franco is currently working on his thesis on the consumer change in the consumption and relationship to music. He works at the Australian Bureau of Statistics and somehow manages to fit in being a hip hop producer as well while tutoring at University of Melbourne. Check out his impressive profile:

Following the 1 hour workshop, we have also booked the theatre until 6.15 to allow teams to discuss and work on the case competition.