Marketing Major

This major is all about product life cycles and how people are persuaded to buy goods and services. There are no compulsory marketing subjects, and only one level 1 subject- Principles of Marketing (MKTG10001). That subject is the best way to get an introduction to the course, and is a pre-requisite if you want to do more later on. If you’re not the biggest fan of mathematics and statistics, you can also do Market and Business Research as a less maths-intensive level 2 core subject. Richard Hayes is one of the tutors for this subject, and is a truly great teacher in the faculty. At the third level, there are some very interesting topics such as Neuromarketing, which uses psychological techniques and metrics to explain marketing theory, or Advertising and Promotions to get a closer look at how interest is developed in a product. Book costs depend on the subject – some do change from year to year, but lower level subjects tend to stay very similar, if not the same, from year to year, so keep an eye out for second hand copies.