Interested in promoting with the University of Melbourne Student Union (UMSU)?

Here are some important pieces of information that you’ll need to keep in mind.

Once you’re ready, click here to to make a booking.

I’ve booked a Facebook post. What do I need to provide?

We’ll need:

  • the text that you want to include (around 30 words)
  • your website URL and/or Facebook page link
  • an image (ideally square, 900 x 900 pixels)

Try to minimise any text on your image – use something that students will engage with!

I’ve booked an EDM/eNews spot. What do I need to provide?

Please include:

  • your caption/text (up to 40 words)
  • the hyperlink/URL
  • an image (ideally landscape banner 670 pixels W x 400 H)
When can I have a promotional stall on campus?

Summerfest – The biggest event on the UMSU calendar, our orientation carnival runs in February/March.

Winterfest – Our massive mid year orientation event, held in July/August.

During semester – Join in on one of the weekly Band and BBQs or get in touch to find out which other events might suit your brand.

What are the dates for Summerfest 2020?

Summerfest 2020 will have two major events: Wednesday 26 February & Tuesday 3 March 2020. Click here to download a PDF of the SummerFest 2020 Promotional opportunities.

When do I need to book by?

SummerFest 2020 Early Bird Booking forms must be submitted by Friday 6 December 2019. Payments for early bookings must be received by Friday 20 December.

SummerFest 2020 application close on Tuesday 14 January 2020. All payments must be received by Tuesday 4 February 2020

For stalls or online advertising during semester, booking forms should ideally be submitted at least 21 days prior to your required promotion date. Payment is required prior to your promotion

What happens once I submit my booking form?
  • All promotions must be approved by the UMSU Ethical Committee.
  • We’ll confirm dates, rates and any other specific details with you.
  • An invoice will be issued. Payment must be received by the deadline to secure your place.
  • Bookings are only confirmed once you have received notice from UMSU.

Click here to make a booking online.

Where will the promotional stalls be located?

SummerFest 2020 events will be held on South Lawn, Parkville campus

For an activation at another time during semester, there are a variety of sites available in and around Union House. Options include indoor activation spaces and outdoor areas (North Court, University Plaza, South Court). We will allocate promotional space based on availability, best fit for the event and your activation.

What time can I arrive and when do I need to finish?

Detailed instructions will be sent to you prior to your activation. Key times for Summerfest 2020 are:

Wed 26 Feb (SummerFest Carnival): Bump in 9-10.30am, Promotion 11am – 3pm, Bump out 3-4.30pm

Tue 3 March (Band Event): Bump in 8-9am, Promotion 9.30am – 2.30pm, Bump out 2.30-4pm

How do I access my promotional stall spot?

Detailed instructions and maps will be sent to you prior to your activation. Please read the Promoter Information carefully to ensure you enter via the correct gate. You will need to register at the Promoter Check In when you arrive.

Note that there is NO direct vehicle access to South Lawn. Any items required for setting up your stall must be transported from the loading area to South Lawn on foot. There is a step free access route of around 100m if trolleys are required.

Can I bring a vehicle?

There is limited access for unloading, but there is NO parking on campus. Vehicles may stay for a maximum of 20 minutes and must be clear 30 mins prior to event start time. Parking fines are enforced. After unloading, you will need to ensure that any vehicles are moved on quickly. Paid parking is available nearby off-campus and all costs are worn by the promoter.

Click here for more information on nearby parking spaces.

How do I transport my equipment and stall items?

Promoters will need to organise their own transportation of goods from the unloading area to the event site. It’s highly recommended that you bring your own trolley. There are no trolleys available for promoter use.

Is there an available power supply at the event?

Power is available to all UMSU promoter stall sites at SummerFest.  Detailed information about your power requirements must be included at the time of booking. All leads must be tested and tagged.

Will I be provided with a marquee?

Marquees will be provided for the two key events in SummerFest 2020. Should you wish to bring your own, you must advise us when you book. Promoters who bring their own marquee must ensure it is securely weighted without the use of pegs/stakes. If you are unsure about minimum weight requirements, please contact us.

Can I have food giveaways as part of my promotion?

Yes. Food and drinks can be given away as part of your promotion. If you are serving food from your stall, you must meet all relevant laws and regulations in regards to food service, including, but not limited to: observing food handling regulations, storing food at appropriate temperatures in food grade quality containers and ensuring all staff hold a Safe Food Handling Certificate.

All providers of fresh food and drink must register as a temporary mobile food trader at: https://streatrader.health.vic.gov.au. Streatrader is an online system developed in partnership by the Department of Health and the Municipal Association of Victoria, to assist state wide single registration. Evidence of Streat Trader registration and Safe Food Handling certificates must be submitted prior to the event.

Can I arrange early delivery or store items between Wed 26 Feb and Tue 3 March?

We are looking into storage options (including cold storage) for promoters in the underground car park beneath South Lawn. There is a height restriction of 2.2m to access this area. Promoters will most likely be offered a delivery window on Monday 24 or Tue 25 Feb to bump in. Items would then need to be moved by trolley/on foot to stall site on South Lawn. There will be an additional charge.

Can I ‘roam’ or promote outside of my allocated space?

No. Roaming promotions are NOT permitted on campus. Staff will be on-site to ensure promoters stay within their allocated area.

How many promotional staff can I have in my stall?

A maximum of 5 staff may promote from a 3x3m stall.

Is there WiFi available?

WiFi is not supplied by UMSU Inc. If you need WiFi for your activation, please arrange your own internet connection prior to arrival.

What else do I need to consider when planning my activation?

Accessibility is a key part of your planning. Ensure everyone can access and take part in your promotion.

Are there other ways to promote my products directly to students?

Giveaways are a great way to spread the word about your business. UMSU has plenty of opportunities for goodies to be shared with students. Food and drink is perfect for our daily breakfasts, weekly BBQs, frequent department events and meetings, Welfare food packs and department events. We’re always looking for prizes for Trivia Nights, Awards, Publication Launches, Survey incentives and regular student giveaways.

What does the demographic at University of Melbourne look like?

Here is a 2018 Quick Facts PDF from the Uni that gives you an overview of the main demographic splits:

2018 Quick Facts University of Melbourne