SummerFest

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Read our 2025 Partnership Kit

 

 

Join us for SummerFest 2025, an engaging festival designed to bring the UMSU community together. We invite you to become a valued partner or sponsor and take advantage of the extensive promotional opportunities available. 

Possible opportunities include promotional stalls, event hosting, pop-up stores, food trucks and market stalls.

Festival Partnership Packages:

MAJOR EVENTS PARTNER — PLATINUM

Hybrid Package |$40,000 + GST

Deadline to apply: 6 January 2025

 

Two yearly Premium Platinum Sponsorship opportunities at UMSU place your brand at the heart of UMSU’s flagship events, SummerFest and WinterFest. This prestigious package includes premium online advertising, complimentary Union House Theatre tickets, and event naming rights. As a Platinum Festival Partner, you’ll gain exceptional visibility and direct engagement with students —an unparalleled chance to elevate your brand within the university community.

 

2025 Major Event Partner Benefits:

  • Exclusive naming Rights for 1 event within the SummerFest and WinterFest programs.
  • Address festival audiences directly as a partner.
  • Complimentary double passes to 2 Union House Theatre shows within 2025.
  • Meal vouchers from on-campus food retailers each day.
  • A branded pop-up activation space/booth (up to 6x3m) up to three days.
  • Include promotional products in your activation.
  • Contribute giveaways for UMSU Welcome Bags at no extra cost.
  • Brand logo on SummerFest microsite and printed materials.
  • Includes a complimentary online advertising package (2 static posts on Facebook and Instagram during Summerfest and WinterFest + 2 e-News* articles during Semester 1)
 

To receive additional online advertising, you can purchase the Virtual Friend package.

FESTIVAL PARTNER — GOLD

Hybrid Package |$22,000 + GST

Deadline to apply: 6 January 2025

 

As a SummerFest Festival Partner, your organisation will gain significant visibility through UMSU marketing and promotional materials. This package allows for creative in-person engagement with attendees and naming rights of 1 event in the festival program.

 

2025 Festival Partner Event Opportunities:

  • SummerFest Block Party – Fashion and Arts and Crafts showcase – Wednesday
  • SummerFest Block Party - Theatre showcase – Thursday
  • SummerFest Block Party – Music showcase – Friday
 

Festival Partner Benefits:

  • Address festival audiences directly as a partner.
  • Complimentary double passes to 1 Union Houst Theatre show held in 2025.
  • Meal vouchers from on-campus food retailers each day.
  • A branded pop-up activation space/booth (up to 6x3m) up to three days.
  • Include promotional products in your activation.
  • Contribute giveaways for UMSU Welcome Bags at no extra cost.
  • Brand logo on SummerFest microsite.
  • Includes a complimentary online advertising package (1 static post on Facebook and Instagram during Summerfest + 1 e-News*/article banner during Semester 1)
 

To receive additional online advertising, you can purchase the Virtual Friend package.

EVENT CO-HOSTING PARTNER — SILVER

Hybrid Package |$8,000 + GST

Deadline to apply: 6 January 2025

 

As an Event Co-Hosting Partner, you’ll have the chance to co-host a specific showcase during the festival, enhancing your engagement opportunities and allowing direct interaction with attendees.

 

2025 Event Co-Hosting Partner Event Opportunities:

  • SummerFest Block Party – Fashion and Arts and Crafts showcase – Wednesday
  • SummerFest Block Party - Theatre showcase – Thursday
  • SummerFest Block Party – Music showcase – Friday
 

Event Co-Hosting Partner Benefits:

  • Address the audience directly as event host.
  • A pop-up activation space/booth (up to 6x3m) for one day.
  • Include promotional products in your setup.
  • Address the audience directly as a host.
  • Contribute giveaways for UMSU Welcome Bags at no extra cost.
  • Includes a complimentary online advertising package (1 static post on Facebook and Instagram during Summerfest + 1 e-News*/article banner during Semester 1)
 

To receive additional online advertising, you can purchase the Virtual Friend package.

FESTIVAL SPONSOR — BRONZE

Hybrid Package |$3,500 + GST

Deadline to apply: 31 January 2025

 

Become a Festival Sponsor and enjoy the opportunity to set up stand-alone booths on campus, allowing you to connect directly with UMSU audiences while showcasing your brand.

 

Festival Sponsor Benefits:

  • A pop-up activation space/booth (up to 3x3m) for one day.
  • Include promotional products in your setup.
  • Contribute giveaways for UMSU Welcome Bags at no extra cost.
  • Includes a complimentary online advertising package (1 static post on Facebook and Instagram during Summerfest + 1 e-News*/article banner during Semester 1)
 

To receive additional online advertising, you can purchase the Virtual Friend package.

   

Sponsorship Packages:

BEVERAGE CART SPONSOR

$2000 + GST

2 available

Deadline to apply: 31 January 2025

 

Sponsorship and the presence of the Coffee Cart provides the sponsor with a wonderful opportunity to engage with the student community via provision of a much-appreciated service and product. It affords high visibility of your brand, with the cart being an extremely popular place at the beginning of the day and at break times.

 

Beverage Cart Sponsor Benefits:

  • Display of organisation's banner at Coffee Cart.
  • Include limited promotional products in the set up to be taken alongside coffee.
  • Contribute giveaways to UMSU Welcome Bag at no extra cost.
 

To receive additional online advertising, you can purchase the Virtual Friend package.

PHOTO BOOTH SPONSOR

$2000 + GST

1 available

Deadline to apply: 31 January 2025

 

Sponsorship of the Photo Booth is a significant opportunity for exposure and networking of your organisation’s brand, whilst also being an opportunity to have your organisation associated in a memorable and creative way with the festival experience.

 

Photo Booth Sponsor Benefits:

  • Display of organisation's banner at Photo Booth.
  • Include limited promotional products in the set up.
  • Contribute giveaways to UMSU Welcome Bag at no extra cost.
 

To receive additional online advertising, you can purchase the Virtual Friend package.

VIRTUAL FRIEND

$2500 + GST

Deadline to apply: 31 January 2025

 

If in-person attendance isn’t possible, our Virtual Friend option ensures your brand’s presence at SummerFest through our wide digital reach. Students love engaging with brands and especially value free promotional items, making it a great way to boost visibility.

 

Virtual Friend Benefits:

  • 1 Instagram Post and 1e-News Banner.
  • Contribute giveaways to UMSU Welcome Bag, up to 1000 products

FESTIVAL FRIEND

$1200 + GST

Deadline to apply: 31 January 2025

 

Becoming a Festival Friend keeps your brand visible at SummerFest. Students are highly engaged and love receiving free promotional items, boosting interaction and brand awareness.

 

Festival Friend Benefits:

  • Contribute giveaways to UMSU Welcome Bag, up to 1000 products
 

Enquire Now!

We look forward to partnering with you to create memorable experiences for the UMSU community. Together, let’s make SummerFest 2025 a spectacular event!

For more information on how to get involved, please contact us at advertise@union.unimelb.edu.au.

 
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